DINASI DIRECT
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Helping Bangalore's Kirana Stores Compete & Thrive

Supermarkets and quick-commerce apps are swallowing local shops. Kirana stores, once the backbone of every neighbourhood, are struggling with unfair prices, delayed deliveries, and no ad budgets. DINASI DIRECT is here to change that.

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THE CHALLENGE:

Why Kirana Stores Are Struggling

Elderly Kirana store owner learning to use smartphone for modern retail solutions

Kirana stores are the backbone of our society, but in today's retail environment they face mounting struggles. Without bulk buying power, they pay higher prices for inventory, making it hard to compete. Limited marketing budgets mean they stay invisible compared to supermarket chains with massive ad spends. Add unreliable supply and delayed deliveries, and many shopkeepers are left with empty shelves and unhappy customers.

The result is that traditional Kirana stores are steadily losing ground to supermarkets and quick-commerce apps that may promise convenience but cannot replace the personal trust and connection that neighbourhood shops have always provided.

"DINASI DIRECT was built to solve these problems with a professional, scalable model."

CTA: [Read our Story]

WHY WE CAN HELP:

Unrivalled Expertise

At DINASI DIRECT, we are not ordinary traders or middlemen. Our foundation is built on decades of expertise in retail, FMCG, supply chain, manufacturing, distributions and quick commerce.

Experienced Team

With over five decades of collective experience from industry leaders like Metro, Udaan, Solv, and Bigbasket, spanning quick commerce, FMCG, manufacturing, and trading.

Actionable Insights

This extensive and diverse background provides unparalleled insights into the retail and supply chain domains. We understand the daily struggles of Kirana owners at ground level, and we know how to build systems that solve them.

CTA: [More About Our Team]

DINASI DIRECT team meeting discussing Kirana store empowerment strategies

HOW WE HELP:

Your Partner in Growth

1. Competitive Pricing

We leverage collective buying power to get better deals, passing lower costs directly to you. Offer competitive prices without sacrificing your margins.

2. Next-Day Delivery

Orders placed before 3 PM are delivered the next day, guaranteed. Our efficient logistics network covers Bangalore, preventing stockouts and missed sales.

3. Simple Returns & Refunds

Enjoy a risk-free buying experience with transparent policies. Damaged or incorrect items? Our hassle-free process ensures prompt refunds for unsold inventory.

4. Easy Mobile Ordering

Our intuitive app allows you to order, reorder, and track deliveries in a few taps. Manage inventory efficiently, even during busy hours, with no computer knowledge needed.

5. Partnership Approach

We grow when our Kirana partners grow. Our dedicated account managers offer personalized support and business advice tailored to your neighbourhood and customers.

Why Choose DINASI DIRECT?

Choosing us means choosing transparency, trust, and partnership.

Transparent pricing receipt showing no hidden costs for Kirana stores

No Hidden Costs

Transparent pricing means no platform fees or hidden charges. What you see is what you pay.

Competitive market analysis charts showing better rates for retailers

Always Competitive Prices

We monitor market rates, passing savings directly to you to ensure healthy margins.

DINASI DIRECT delivery truck providing free reliable delivery to Kirana stores

Free & Reliable Delivery

Our dedicated fleet provides precise, dependable delivery across Bangalore. Plan your stock confidently.

Partnership handshake between DINASI DIRECT and Kirana store owners

Growth-Focused Partnership

We prioritize your long-term success, helping you implement strategies for sustainable business growth.

DINASI DIRECT warehouse team ensuring efficient supply chain operations

Getting Started is Easy

Getting started with DINASI DIRECT is quick and easy. Follow these simple steps:

  1. Quick Sign-Up: Register using your mobile number, business name, and pin code.
  2. Instant Verification: Upload your GSTIN or Shop License for immediate KYC approval.
  3. Order & Grow: Instantly access competitive prices, enjoy fast delivery, and unlock tailored offers—all directly from the app.

Download the app and register today to begin your journey towards growth!

Download App

BRAND PARTNERSHIP:

Unlock the Power of Local Retail

15M
Kirana Stores
Dominating 98% of India's grocery retail market through trusted local relationships
90%
FMCG Sales
Of brand sales flow through these indispensable retail partners

Why Kirana Stores Matter More Than Ever

Trust Factor

Built on deep personal trust within their neighbourhoods, Kiranas offer unmatched reach, loyalty, and community connection.

For brands, one fact is clear: Kirana stores are the true gateway to India's consumers.

We invite brand partners to collaborate with DINASI DIRECT

Partnership Benefits:

  • Access our Vast Network: To efficiently access and engage Bangalore's vast network of Kirana stores.
  • Brand Visibility: Leverage our robust supply chain and deep understanding of local retail dynamics to scale your business, increase brand visibility.
  • Increase Your Volumes: Build a mutually beneficial ecosystem for all stakeholders involved.

CTA: [Let's Collaborate, Grow and Empower our Local Businesses]

DINASI DIRECT representative collaborating with local Kirana store owner

Become a Partner

Expand your reach through our network of local retailers across Bangalore and grow your business.

Become a Partner

For Professionals

Join our team and contribute to strengthening local retail in Bangalore.

View Careers

ABOUT US:

Our Purpose: Championing Local Retail

DINASI DIRECT was founded in Bangalore with a clear mission: to protect, empower, and grow Kirana stores so they don't just survive, but thrive.

Neighbourhood shops are more than just businesses. They support families, create jobs, and keep communities strong. We give them the same advantages that large chains enjoy — fair pricing, reliable supply, and modern tools that simplify operations without removing the human touch.

Local Kirana store owner serving customers with traditional retail charm

Traditional Values

Preserving the human connection in retail

Modern technology integration in traditional retail environment

Modern Solutions

Technology that empowers, not replaces

Community of local shopkeepers collaborating and supporting each other

Community First

Building stronger neighborhoods together

Our Team & Experience

Our team collectively brings over five decades of experience from industry leaders like Udaan, Metro, Bigbasket, and Solv. This diverse background, spanning FMCG, trading, agro-manufacturing, and wholesale distribution, provides an end-to-end understanding from sourcing to last-mile retail.

Our Vision: A Thriving Local Retail Ecosystem

We envision a future where every Kirana store in Bangalore not only survives but thrives in the face of corporate competition.

Our roadmap is clear:

Strong, independent shops will continue to anchor every neighbourhood, supported by technology that makes their operations easier while keeping the human connection alive.

DINASI DIRECT is committed to ensuring that Kirana stores remain at the heart of Bangalore's communities for generations to come.

JOIN OUR MOVEMENT

Whether you are a shopkeeper looking to grow, a brand partner seeking to expand your reach, or a professional eager to contribute, we invite you to be part of our mission to strengthen local retail.

For Shopkeepers

Access transparent pricing, reliable next-day supply, and intuitive tools to grow your business.

Download App

For Brand Partners

Expand your reach through our network of local retailers across Bangalore.

Become a Partner
DINASI DIRECT team collaborating on technology solutions for Kirana stores

CAREERS:

Join Our Mission

At DINASI DIRECT, we are cultivating a movement to empower Bangalore's local retail. We seek passionate, dedicated individuals who share our vision for a thriving local economy and community.

Current Openings

We're hiring across:

  • Sales & Business Development
  • Operations & Logistics
  • Customer Support & Account Management
  • Marketing & Community Engagement

If you are eager to make a tangible impact and drive positive change, we encourage you to submit your resume. Share your skills and experience with us to join our growing team. You can submit your resume directly to hello@dinasidirect.com.

Let's steer the future of local retail together.

CONTACT US:

We're Here to Help

Based in Bangalore and exclusively serving local businesses citywide, Our support team is here to help with orders, queries, brand collaboration and partnership opportunities.

Phone: insert
Email: hello@dinasidirect.com
WhatsApp: +91 insert

Our customer service team is available Monday through Saturday, 9 AM to 7 PM. For urgent matters, our WhatsApp support line operates extended hours to ensure you never face business challenges alone.

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